Director and founder, Martine Ainsworth-Wells has strategically developed and delivered domestic and international marketing, communications and brand management for London 2004-2012 across: leisure & business tourism; major events; higher education and foreign direct investment.
She has worked at the highest level for the world’s top visitor destination; Europe’s number one business meetings and event destination; Europe’s number one location for overseas foreign direct investment and the world’s number one international student destination.
A veteran of 4 Olympic games (Sydney, Turin, Beijing, London) and covering: global B2C & B2B marketing and PR; public affairs; communications; research and evaluation; commercial partner management; event & exhibition delivery and the provision of the content programme for the London Media Centre in 2012.
Martine acted as Director of Marketing and Commerce for ETOA, the European Tourism Association from July 2014-15 with a remit to strategically create, direct, deliver and evaluate all activities related to ETOA’s events, communications, marketing and commercial agenda. She now acts as the association’s Head of Destination engagement
Martine is an accomplished public speaker and broadcaster and regularly appears on UK and international TV and radio. She is a regular contributor to the media, most recently the Telegraph. She has appeared as a panellist on the UK’s “The Apprentice” critiquing the entrant’s efforts, and as a member of the Marketing Society, regularly comments on destination marketing and branding issues. She has over 50 industry awards for her work. Martine is a guest lecturer at London Southbank University on tourism.
Martine was Marketing and Communications Director at Visit London 2004-2011 where she was responsible for promoting London as a world class city to visit and hold meetings and events, by strategically devising and delivering exciting and innovative marketing and PR activities.
Prior to joining Visit London, Martine spent a highly successful 10 years in the media industry, working for some of the UK industry’s biggest brands. In the mid 1990s, whilst working for EMAP radio, she was invited to join the launch team of Heart fm as Head of Promotions. The station quickly overtook Capital fm to become London’s most listened to radio station. Having taken the radio station to broadcast live from the Sydney 2000 Olympics and picked up 2 Gold Sony Radio Awards along the way, she then moved to do the same job at London’s daily newspaper – The Evening Standard.
Martine has an honours degree from Leeds University in Cultural Studies, Media and Communication.