Who we are

Who we are

Director and founder, Martine Ainsworth-Wells strategically developed and delivered domestic and international marketing, communications and brand management for London 2004-2012 across: leisure & business tourism; major events; higher education and foreign direct investment whilst Director of Marketing and Communications for Visit London / London & Partners.

She has worked at the highest level for the world’s top visitor destination; Europe’s number one business meetings and event destination; Europe’s number one location for overseas foreign direct investment and the world’s number one international student destination.

A veteran of 4 Olympic games (Sydney, Turin, Beijing, London) and covering: global B2C & B2B marketing and PR; public affairs; communications; research and evaluation; commercial partner management; event & exhibition delivery and the provision of the content programme for the London Media Centre in 2012.

Martine has extensive international marketing experience including in North and South America; Europe; Russia; Africa; Asia and Australia and works with a portfolio of clients across the world. The consultancy specialises in strategically advising and implementing activities and events for international and domestic cities & countries, tourism bodies and associations, attractions and hotels to enhance their reputation, brand management, PR and marketing. The agency’s client list includes: British and Irish Governments via PA Consulting; South African Event–led tourism (SATTE); Sebrae Brazilia; Visit Scotland; Visit Wales; Piccadilly, London’s West End; London Boroughs of Camden and Southwark; The Great West Way – England’s first touring route; International Festival for Business; Hull, UK City of Culture 2017/Visit Hull and East Yorkshire; Marketing Liverpool; Marketing Manchester, VisitLeeds, NewcastleGateheadInitiative, Leicester City Council, Watford City Council; Wakehurst – Royal Botanic Gardens, Kew.

Martine acts as ETOA, the European Tourism Association’s, Head of Destination engagement and is a Principle Associate at Fourth Street, specialist consultants to developers, operators and funders of new and exciting destinations across the UK and overseas.

Prior to joining Visit London, Martine spent a highly successful 10 years in the media industry, working for some of the UK industry’s biggest brands. In the mid 1990s, whilst working for EMAP radio, she was invited to join the launch team of Heart fm as Head of Promotions. The station quickly overtook Capital fm to become London’s most listened to radio station. Having taken the radio station to broadcast live from the Sydney 2000 Olympics and picked up 2 Gold Sony Radio Awards along the way, she then moved to do the same job at London’s daily newspaper – The Evening Standard.

Martine is an accomplished public speaker and broadcaster and regularly appears on UK and international TV and radio. She is a contributor to the Telegraph, Host City and SportsPro writing about major events host cities including London, Liverpool and Rio de Janeiro. She has appeared as a panellist on the UK’s “The Apprentice” critiquing the entrant’s efforts.

Martine has an honours degree from Leeds University in Cultural Studies, Media and Communication.

Telegraph feature stories – click to read :

• London
• Rio De Janeiro London’s Olympic legacy – the results are in
• 2016 Olympic Games: Rio de Janeiro’s reputation is at risk
• Rio De Janeiro 2016 Olympics: It’s a long road for Rio
• Liverpool
• Argentina