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Piccadilly, London’s West End / Heart of London Business Alliance 2012-13

Defined a destination strategy for the famous West End Street and surrounding area. Defined core brand positioning, narrative and a 3-year programme of events and activities to reflect the distinctive attributes of the area, driving footfall, spend, reputation, confidence and investment.

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Web design and branding by Feel Design

martine@ainsworthwells.com

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