European Tourism Association (ETOA) – July 2014 – date

ETOA, the European Tourism Association, is the leading inbound tourism body, offering unparalleled B2B platforms and advocacy support on a European level, high profile industry campaigns and marketing opportunities. ETOA’s aim is to enhance Europe’s position as a world-class destination by creating events and activities in which businesses connect, and to raise policy and regulatory issues which are not conducive to business in a free market economy. Martine acts as the association’s Head of Destination engagement, ensuring that ETOA has effective and meaningful relationships with destinations and suppliers within.