Brazil 2012-2014
Post London 2012 the agency was in Brazil as part of a Government led delegation, briefing Rio De Janeiro on the challenges and opportunities of its 2016 Olympic host city status along with Sao Paulo and Brasilia – 2014 World Cup host cities. In March 2013 and March 2014 the agency participated in a UKTI British Expertise Missions to Rio De Janeiro and Sao Paulo and in May 2013 was in Brasilia working with business federation Sebrae to ensure businesses were well prepared for the challenges and opportunities of hosting major events. In September 2013 the agency returned to Sao Paulo and Rio De Janeiro on a British Government major events trade mission to explore business opportunities within the music and sport sector. In April 2014 Martine presented London’s Olympic Case study at World Travel Market Latin America, Sao Paulo.